The company's founder, Clinton Howard, is an icon within the medical and wellness communities. During the 1980s, he assembled a research team to crack the age-old mystery behind the health-giving properties of the Aloe vera plant. Sages for centuries have sung the praises of the "medicine plant," but the source of its health-giving benefits remained an enigma. Four years and $20 million in research later, Howard's team isolated the Aloe vera's most-active ingredient.

Armed with this profound knowledge of the plant's benefits and a method of harvesting Aloe vera so that its ingredients remain active, Howard founded RBC Life in 1991. It is a company founded on providing better nutrition for better health. The companies more than 75 evidence-based wellness, fitness and skin care products are based on science, recommended by Doctors and used by people throughout the world.